🎯 Goal

Build a social media framework that connects brand positioning, content pillars, and audience insights into a repeatable system.

The Social Media Strategy Flow helps agencies plan, create, and measure content that builds awareness, authority, and inbound opportunities — without relying on guesswork or one-off posts.

⚙️ How It Works

  1. Input Gathering — Import ICP, positioning, and content pillars from previous Snapwise flows.
  2. Channel Audit — Review brand presence across key B2B platforms (LinkedIn, X/Twitter, YouTube, etc.) for tone, cadence, and engagement.
  3. Audience & Competitor Analysis — Identify where target ICPs are active, what content performs, and which narratives gain traction.
  4. Content Pillar Mapping — Define 3–5 social pillars aligned with audience needs (e.g., educational, proof, opinion, culture, product).
  5. Format & Frequency System — Design a publishing rhythm and mix (short-form, carousel, video, thought post) that fits resources.
  6. Engagement & Conversion Layer — Outline how to convert engagement into pipeline: lead magnets, DMs, or retargeting.
  7. Measurement Framework — Create KPIs and reporting cadence for reach, engagement, lead gen, and brand visibility.

📦 What It Produces