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🎯 Goal

Design a proactive, systemized PR framework that helps your brand or client earn consistent media exposure, thought-leadership visibility, and audience trust.

The PR Strategy Flow combines audience insight, positioning, and trend monitoring to generate clear story angles, media lists, and outreach plans — turning brand expertise into consistent coverage.

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⚙️ How It Works

1. Input Mapping — Pull ICP, positioning, and content pillars from previous Snapwise flows.
2. Media Landscape Scan — Identify relevant journalists, podcasts, and digital publications aligned with industry and audience.
3. Narrative Discovery — Analyze market trends, product updates, and unique POVs to extract 3–5 high-impact story angles.
4. Pitch Development — Generate press release outlines, journalist pitches, and data-backed story frameworks.
5. Outreach Planning — Organize timing, channel (email, LinkedIn, newsroom), and contact tracking.
6. Authority Building Layer — Recommend thought-leadership placements, quotes, and byline opportunities.
7. Performance Review — Track media engagement, mentions, backlinks, and domain authority growth.

📦 What It Produces

• PR positioning brief (core themes and messages)
• Media landscape and journalist database
• Story angle library with data-backed hooks
• Press release and pitch templates
• Outreach plan with timeline and follow-up sequence
• Reporting dashboard (mentions, backlinks, share of voice)

📰 Example: DreamBig.com — PR Strategy for a B2B Marketing Agency