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🎯 Goal

Build a full-funnel keyword and topic landscape that connects audience intent with business objectives.

The Keyword Research Flow turns raw search data into a strategic content roadmap - revealing what your audience is searching for, where opportunities lie, and how to turn search demand into marketing action.

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⚙️ How It Works

1. Seed Set Creation — Extract seed keywords from the ICP, product descriptions, and competitor content.
2. Expand & Normalize — Use AI and SERP data to expand keyword sets, remove duplicates, and group similar queries.
3. Intent & Difficulty Clustering — Organize terms by search intent (awareness, consideration, decision) and difficulty level.
4. Opportunity Scoring — Combine search volume, competition, and relevance metrics to identify high-ROI clusters.
5. Topic Mapping — Connect keyword clusters to funnel stages and assign content brief candidates automatically.

📦 What It Produces

• Full keyword universe with intent and funnel mapping
• Clustered keyword tables linked to ICP and product focus
• Topic map with difficulty and opportunity scoring
• Assigned content brief candidates for execution

💡 Example

A. Clusters table