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🎯 Goal

Translate research insights into a cohesive content framework that aligns with audience intent, funnel stages, and brand positioning.

The Content Strategy Flow helps agencies plan content that drives authority, engagement, and measurable growth — all rooted in ICP data and keyword demand.

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⚙️ How It Works

1. Input Mapping — Pull ICP, competitor, and keyword data from previous flows.
2. Content Pillar Design — Define 3–5 content pillars based on recurring themes, problems, and opportunities.
3. Topic & Funnel Alignment — Map topics to the buyer journey (awareness → consideration → decision).
4. Format & Channel Selection — Match each idea to the right medium (blogs, LinkedIn, guides, ads, PR).
5. Publishing Cadence — Recommend ideal posting rhythm and ownership per content stream.
6. Governance Layer — Create rules for tone, voice, and brand alignment to ensure every asset feels cohesive.

📦 What It Produces

• Content pillar map linked to ICP and keyword clusters
• Funnel-based content matrix (topics by stage and intent)
• Content calendar and publishing rhythm
• Channel and format recommendations
• Editorial tone and messaging guidelines

💡 Example