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🎯 Goal
Build, manage, and optimize Google Ads campaigns that align directly with your ICP, funnel stage, and keyword strategy.
The Google Ads Flow connects research data (ICP, keyword clusters, SEO insights) with execution — generating structured, measurable campaigns that drive qualified traffic and conversions.
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⚙️ How It Works
- Input Mapping — Pull target personas, keywords, and positioning from previous Snapwise flows.
- Campaign Structuring — Organize campaigns by funnel stage or intent (Capture, Generate, Retarget).
- Ad Group Creation — Cluster keywords by theme and write ad copy variations per group.
- Creative & Landing Page Mapping — Link each ad group to the most relevant landing page for message consistency.
- Conversion Setup — Define form fills, demo bookings, and downloads as measurable goals.
- Budget Allocation — Distribute monthly budget based on opportunity scoring and ROI projections.
- Optimization & Reporting — Monitor CTR, CPC, CVR, and ROAS; iterate creative and bids weekly.
📦 What It Produces
- 3 complete campaign frameworks with ad groups, keywords, and copy
- Suggested budget and bid strategy
- Landing page mapping
- Conversion goals and KPI dashboard
- Optimization checklist and weekly performance report
📊 Example: DreamBig.com — 3-Campaign Google Ads Strategy
🧭 Campaign 1: Demand Capture — “B2B Marketing Agency Search”