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🎯
Goal
Understand your audience at a strategic and operational level.
The ICP Flow helps identify the right-fit clients
based on company data, signals, and needs - so every campaign, message, and strategy starts with clarity.
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⚙️ How It Works
- Seed Data Extraction — Collect data from the company’s website, social signals, and market context.
- Pain & Goal Mapping — Identify recurring patterns in customer challenges and desired outcomes.
- Signal Expansion & Clustering — Expand insights, remove duplicates, and organize by maturity or intent.
- Persona Synthesis — Generate structured ICPs and JTBD profiles to guide content, ads, and outreach.
📦 What It Produces
- Clear, named ICP profiles (e.g., “Scaling B2B / SaaS Growth Clients”)
- Demographic and firmographic tables
- Motivations, challenges, and decision triggers
- Alignment insights for messaging and positioning
💡 Example
ICP: “Scaling B2B / SaaS Growth Clients”
Name / Label: ICP-SaaS Growth (Primary)
One-liner Summary:
Mid-market B2B SaaS or tech firms (15–100 employees; €1M–€20M ARR) that have achieved product–market fit but lack systematic, integrated marketing systems.