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🎯 Goal

Design a repeatable system that identifies, qualifies, and nurtures leads using audience data, behavioral signals, and automated workflows.

The Lead Generation Flow connects your content and social efforts with CRM-ready prospects — reducing manual outreach while increasing quality and conversion consistency.

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⚙️ How It Works

1. Attract — Pull audience data from high-performing content, social posts, and SEO traffic sources.
2. Enrich — Automatically gather contact and company details (using forms, email finders, or site visits).
3. Score — Use AI-driven scoring based on ICP fit, intent signals, and engagement patterns.
4. Segment — Categorize leads by funnel stage (cold, warm, hot) and persona (decision-maker, influencer).
5. Nurture — Trigger automated email or LinkedIn follow-ups with tailored content (case studies, guides, invites).
6. Qualify & Sync — Send qualified leads to the CRM or sales team automatically, tagged with origin and score.
7. Measure — Track conversion, response, and pipeline value per campaign or source.

📦 What It Produces

• Qualified lead lists by persona and stage
• Automated enrichment and scoring system
• Outreach sequence templates (email, LinkedIn)
• Lead tracking dashboard (MQL → SQL → Closed)
• Monthly performance and attribution report
• Integration-ready structure for HubSpot, Pipedrive, or Notion CRM

📊 Example: DreamBig.com — B2B SaaS Agency Lead System