<aside>

🎯 Goal

Transform research-driven insights into measurable paid media campaigns across Google, LinkedIn, and Meta.

The Paid Campaigns Flow helps agencies plan, launch, and manage campaigns that align perfectly with ICPs, positioning, and keyword data — delivering predictable ROI while reducing manual setup and reporting.

</aside>

⚙️ How It Works

1. Input Mapping — Pull ICP, keyword clusters, content pillars, and positioning statements from previous Snapwise flows.
2. Audience Segmentation — Define audience tiers by role, industry, and funnel stage (cold, warm, hot).
3. Channel Strategy — Select the right mix of platforms (Google, LinkedIn, Meta) for each goal.
4. Campaign Design — Structure campaign objectives, ad groups, and creative angles around pain–gain–proof messaging.
5. Creative Generation — Generate ad copy, headlines, visuals, and CTAs aligned with the brand tone.
6. Landing Page Mapping — Match each campaign to the most relevant landing page for message consistency.
7. Budget Allocation — Distribute monthly budget by funnel stage and channel performance.
8. Optimization Loop — Analyze CTR, CPC, and ROAS weekly, automatically suggesting new creative or bidding adjustments.

📦 What It Produces

• Campaign strategy blueprint (channels, audiences, goals)
• Ad copy sets (headlines, descriptions, CTAs)
• Visual and creative direction prompts
• Budget plan and allocation table
• Landing page recommendations
• Weekly performance tracking dashboard
• Optimization backlog (auto-updated from performance data)