<aside>

🎯 Goal

Define the agency’s unique market position by analyzing audience perception, competitive claims, and internal messaging.

The Positioning Review Flow helps you articulate a clear, defensible positioning statement that aligns your brand promise with your ideal customer’s mindset — bridging the gap between strategy and storytelling.

</aside>

⚙️ How It Works

1. Input Collection — Pull messaging from the website, ads, social channels, and client communications.
2. Competitor Claim Mapping — Compare language, tone, and differentiators across direct and adjacent competitors.
3. ICP Expectation Alignment — Map how the target audience describes their needs, goals, and desired outcomes.
4. Positioning Analysis Framework — Evaluate clarity, uniqueness, credibility, and resonance using a scoring model.
5. Narrative Development — Translate findings into a refined brand narrative and positioning statement.
6. Validation Layer — Stress-test positioning against common objections and buyer personas.
7. Recommendation Report — Output actionable insights and positioning guidelines for messaging, visuals, and content.

📦 What It Produces

• Brand Positioning Statement (core “why us”)
• Differentiation Map (vs. competitors and substitutes)
• Messaging Pillars with proof points
• Value Proposition Framework (pain → gain → proof)
• Tone and Narrative Direction summary
• Alignment checklist for marketing and sales materials

🧭 Example: DreamBig.com — B2B Marketing Agency