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🎯 Goal

Understand your client’s competitive landscape — who they’re up against, how others position themselves, and where real opportunities lie.

This flow turns fragmented market data into a structured, actionable analysis you can use for strategy, messaging, and differentiation.

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⚙️ How It Works

1. Market Scoping & Taxonomy — Define the market category, subcategories, and major players.
2. Data Capture — Gather information from websites, ads, pricing pages, reviews, and public sources.
3. Positioning & Claim Analysis — Map how competitors describe their value, tone, and differentiation.
4. Gap & Moat Identification — Find whitespace opportunities and sustainable advantages.
5. Playbook & Watchlist — Summarize strategic plays and define which competitors to monitor over time.

📦 What It Produces

• Market landscape map
• Positioning matrix (claims, tone, differentiation)
• Pricing and offer comparison
• Strengths, weaknesses, opportunities, and risks
• Competitor watchlist for ongoing tracking

💡 Example report

Competitor Report — Digital Agencies (Dummy Data)

This report compares three fictional full-service digital agencies operating in North America and Europe.It highlights differences in positioning, pricing posture, go-to-market motion

, and areas of advantage or risk

Companies covered